Skip to main content
NewPublish your pre-release landing page free, forever. Up to 5 minutes of content.See plans →

Latest articles

Insights for indie filmmakers
Why Most Independent Films Fail Financially
Strategy

Why Most Independent Films Fail Financially

The 97% financial failure rate for independent films is not a quality problem or a discovery problem. It is a distribution structure problem. This article identifies the five revenue leak points and what the profitable 3% do structurally differently.

March 18, 2026·9 min
Pre-Launch vs Post-Launch: Where Independent Films Lose Revenue
Strategy

Pre-Launch vs Post-Launch: Where Independent Films Lose Revenue

Most independent films lose the majority of their potential revenue before release day — not during distribution, not because of the platform chosen, but before the film is ever available to watch. This article defines where the losses happen and how pre-launch investment changes the outcome.

March 11, 2026·11 min
Alternative to Vimeo OTT for Independent Films: What Actually Matters for a Single-Film Release
Technology

Alternative to Vimeo OTT for Independent Films: What Actually Matters for a Single-Film Release

Vimeo's acquisition by Bending Spoons in 2025 and the January 2026 layoffs have accelerated migration from the platform. This guide cuts through generic enterprise comparisons to identify what an independent filmmaker with one film actually needs — and which platforms were built for it.

March 4, 2026·8 min
What Is PVOD and Why Independent Filmmakers Should Use It
Distribution

What Is PVOD and Why Independent Filmmakers Should Use It

Studios have used PVOD — Premium Video on Demand — for five years to describe exactly what independent filmmakers do when they structure a premiere event with premium pricing and a limited availability window. Almost no independent filmmaker uses the term. This is a positioning problem with direct revenue consequences.

February 25, 2026·9 min
How to Promote an Independent Film Without a Big Budget
Marketing

How to Promote an Independent Film Without a Big Budget

Promoting an independent film on a limited budget is not a marketing problem — it is a buyer acquisition problem. This framework introduces the Buyer Acquisition Cost metric and ranks the five promotion channels by cost-efficiency.

February 18, 2026·9 min
Scarcity as a Distribution Strategy: How to Use Limited Availability to Sell More Films
Strategy

Scarcity as a Distribution Strategy: How to Use Limited Availability to Sell More Films

Availability kills urgency. When a film is always accessible — on every platform, at any time, at any price — there is no reason to watch it today. Scarcity is a distribution architecture that concentrates buyer decisions within a time-limited window and generates 6x more revenue per viewer than passive availability.

February 11, 2026·10 min
How to Build an Email List Before Your Film Release
Marketing

How to Build an Email List Before Your Film Release

An independent film without an email list is a product without a sales channel. A 2,000-contact warm list generates 3x more premiere revenue than social media alone. Here is the complete list-building timeline and content framework.

February 4, 2026·9 min
How to Structure a Watch Party That Generates Revenue
Launch

How to Structure a Watch Party That Generates Revenue

A watch party is not a viewing experience. It is a revenue event with a viewing experience attached. This guide documents the mechanics of a revenue-generating online watch party — pricing, timing, technology, and four formats with revenue projections.

January 28, 2026·9 min
Pay-Per-View vs Subscription for Filmmakers: Which Revenue Model Actually Pays More?
Monetization

Pay-Per-View vs Subscription for Filmmakers: Which Revenue Model Actually Pays More?

Pay-per-view vs subscription for filmmakers — revenue per viewer math, audience requirements, and a decision framework for independent film monetization.

January 21, 2026·17 min
Film Launch Checklist: Everything You Need Before Release Day
Launch

Film Launch Checklist: Everything You Need Before Release Day

Most independent films arrive at release day missing something structural that costs revenue in the window where revenue is hardest to recover. This checklist documents every element that must exist before release day — organized by category, sequenced by completion target.

January 14, 2026·9 min
How Much Can You Make From an Independent Film? Revenue Data, Models, and Realistic Projections
Monetization

How Much Can You Make From an Independent Film? Revenue Data, Models, and Realistic Projections

How much can you make from an independent film? Real revenue data by budget range, distribution channel, and release model — with projections for self-distributed filmmakers.

January 7, 2026·16 min
How to Create a Launch Window for Your Film
Launch

How to Create a Launch Window for Your Film

A release date is a single point in time. A launch window is a commercial structure built around that date. This guide defines the launch window precisely, explains its mechanics, and provides the operational framework for building one.

December 24, 2025·9 min
Ready when you are

Ready to launch your film?

Build your release page in minutes. Or get in touch if you’d like to talk it through first — we’re here to help.